Once again, Rogers Cup has found a way to break new technological ground thanks to its innovative mobile application.
In addition to the in-seat services launched last year for ticket holders in the lower levels to order and be delivered food directly to their seats without missing any of the action, the app was updated to also enhance the Rogers Cup experience for players.
Indeed, a new section of the app is reserved for the WTA pros, who have access to three new services: transportation reservations between their hotel, IGA Stadium and the airport, practice court reservations without having to call in as with most tournaments and a 24/7 concierge service. Players can also use the app’s chat service if they need restaurant recommendations or information on all the city has to offer.
“The digital component is increasingly important in all professional sports, and tennis is no exception,” explained tournament director Eugène Lapierre. “Fans experience sport through different means, including their smartphone. We want to be at the forefront of the trend, and we’re moving toward this objective with our app.”
The thrill of the stadium and the comforts of home
After spending several years working to get the project off the ground, Rogers Cup is proud to have launched its earphone program for the 2018 edition of the tournament.
The innovation, which has been available at the US Open for several years, also appeared at Indian Wells and Wimbledon this season. With the earphone, National Bank customers can listen to live commentary on the match on Centre Court as if they were watching on their TV at home.
The earphones are free and available at the National Bank tent. Users can choose French- or English language coverage by the experts at TVA Sports and Sportsnet.
“We are always seeking new initiatives that will enhance the customer experience, both in terms of tennis and on-site entertainment. With radio commentary provided by TVA Sports and Sportsnet using the National Bank earphones, we are giving ticket holders the best of both worlds,” affirmed Eugène Lapierre.