Ecoresponsibility and Tennis Canada
For more than 10 years, Tennis Canada has reiterated its commitment to sustainable development by making ecoresponsible measures an integral part of Rogers Cup presented by National Bank. In addition, Tennis Canada is proud to partner with RECYC-QUÉBEC as part of the environmental program. Innovation and continued improvement extend the organization’s commitment to all the stakeholders involved in this outstanding event. Sign of this success, the Rogers Cup was named the Sustainable Sport Event of the Year during the 12th annual Canadian Sport Tourism Alliance PRESTIGE Awards.
100% CARBON NEUTRAL
The greenhouse gas (GHG) emissions generated by the players, employees and volunteers and by tournament operations (energy, transportation, waste) are offset through the purchase of carbon credits. The carbon credit is a unit equivalent to one-tonne sequestration of CO2.
Rogers Cup has retained its carbon neutral event certification from Planetair since 2008. To date, over 1 210 tonnes of GHG emissions were offset … which is the equivalent of the emissions produced by a vehicle travelling 6,1 million kilometres! The compensation is done through a provincial reforestation project and the creation of green belts in the Laurentians, Lanaudière and Montérégie regions (Terrebonne, Carignan, St-Bruno, Mirabel and Blainville).
OBJECTIVE ZERO WASTE
- Every new purchase is based on the 5Rs principles of waste management (Rethink, Reduce, Reuse, Recycle, Recover).
- Strategic positioning of sorting stations on the event site, including clear signage indicating proper sorting practices.
- Waste generated during the tournament is immediately managed and sorted at a dedicated on-site sorting station run by RCI Environnement.
- Compostable dishware and packaging on site.
- Recovery of Nespresso capsules by Terracycle.
Results: Of the 83 tonnes of waste generated during Rogers Cup in 2017, 91% was recovered through composting and recycling and diverted from landfills, which represent 73 tonnes.
- Free two-way STM transit pass with the purchase of a tournament ticket.
- In 2017, 54 % of Rogers Cup ticketholders (over 216 000 people) used public transit, a shuttle, a bike or did walk to get to the site.
- 285 secured parking spaces reserved for bicycles.
- Free shuttle service to and from the tournament, in collaboration with downtown partner hotels.
- 21 electric carts to transport players on site.
Results: Rogers Cup provides alternatives to single-occupant car rides, relies on electric and hybrid vehicles and promotes public transit and active transportation (walking, biking), helping to reduce GHG emissions generated by the tournament.
- Responsible procurement guidelines communicated to suppliers and partners each year based on Tennis Canada’s Environmental Policy.
- Food service suppliers have demonstrated their commitment to sustainable development and actively contribute to the objectives of the Green Plan (local foods, compostable dishware, vegetarian options, food surplus donations).
- Tournament e-tickets available
Results: Tennis Canada favors suppliers that have adopted sustainable practices, helping to enhance the tournament’s socioeconomic and environmental benefits.
- 42 161 people enjoyed free access to the site during the Family Weekend.
- Seating for 400 spectators installed in Jarry Park, overlooking practice court no. 9.
- A giant screen broadcasts the tournament matches in Jarry Park.
- Site accessible for disabled persons.
- Since 2013, $0.15/ticket is donated to two local food banks (Patro le Prevostand Ressource Action-Alimentaire) to support families in the Villeray and Parc-Extension borough: In 2017, it is more than $25 000 that was donated and used to provide meals, food baskets, emergency food support and basic staples for community kitchens throughout the year. In total, $146,000 have been distributed since 2013.
- Promotional materials donated to Petites-Mains, a social integration organization serving Villeray and Parc-Extension
- Annual participation in National Bank’s On the Ball program: in 2017, over 58 000 tennis balls were donated to schools across Quebec and Ontario. Since 2014, over 215,000 yellow tennis balls have been distributed.
Results: Through its mission and commitment to sustainable development, Tennis Canada contributes to the expansion of a healthier community by promoting tennis and redistributing a portion of his earning to charity organizations .
COMMUNICATION AND AWARENESS BUILDING
- Green Plan initiatives and results communicated to all stakeholders before and during the tournament (employees, suppliers, sponsors, volunteers, athletes and ticketholders).
- Green squad on site to raise awareness and provide information to ticketholders, on-site booth representatives, and volunteers
Results: Stakeholder participation increases year after year, making it possible to achieve impressive results!
Through actions such as choosing public transit or responsibly sorting waste, you also help us attain great results and protect our planet. Thank you!
Tennis Canada would like to thank the volunteers, suppliers, employees, sponsors and stakeholders who helped the Rogers Cup attain its sustainable development objectives. Without their participation, commitment and readiness to reduce the tournament’s environmental footprint, many of Tennis Canada’s actions would not have been possible.