Partners Make a Difference by Supporting Grassroots Tennis in Canada:

Savvy sponsors know that the best way to inextricably tie your corporate brand to a sport is to include both grassroots commitments and high profile event sponsorship in the mix you choose to invest in. Tennis in Canada has benefitted immensely by having our Rogers Cup and Coupe Rogers partners extend their investment to the grassroots of the sport.

     • Rogers Communications is committed to growing the game of tennis through its involvement with
      Rogers Junior National Championships, Rogers Rookie Tour and Rogers Rankings.

     • Everyday Champions is a national program designed to promote tennis and the daily consumption of
      milk and milk products as part of a healthy lifestyle.

     • The Miele League Challenge promotes league tennis, in order to grow a national league system that provides
      Canadian league tennis players with an opportunity to compete for their province at a
      national league championship.

Tennis Programs Developed from Rogers Cup Revenue:

As a non-profit organization, Tennis Canada directs its surplus from its Rogers Cup tournaments to the development of tennis across Canada. Corporate partners of the flagship events not only help grow two world-class tournaments, they are also partners in the future of tennis throughout our country.

     • In March 2007, Tennis Canada announced a landmark $1 million annual investment increase for
      high performance development in Canada.

     • A full-time national training centre (NTC), located at Uniprix Stadium in Montreal, officially opened in September 2007
      with 10 athletes from 13-17 years of age from across the country selected as the first participants.
      Three full-time, world renowned coaches an assistant coach,), and fitness consultant, were hired to staff the NTC.
      Early success has proven the centre very beneficial to high performance tennis.

     • Canada hosted the ITF World Team Competitions in April 2008 for Junior Davis Cup, Junior Fed Cup and
      World Junior Tennis.

     • Canadians qualified for World Championships in three of four competitions for first time in five years.

     • The National Bank Circuit is made up of five professional tournaments played in Québec and offering
       a total of $115,000 in prize money. Events were held in Rimouski, Sherbrooke, Saguenay, Gatineau and Montréal.

     • Futures and Challenger tournaments are entry level events on the professional tour. They allow are rising stars from
      Québec and Canada to gain valuable ranking points and climb the international rankings allowing them to
      take part in bigger tournaments.