Tennis in Canada; the sport landscape

Tennis has a large and growing participant base

     • More than 4 million occasional players
     • More than 1.6 million frequent players
     • Six per cent (6%) annual growth since 2002

Tennis participation includes all ages:

     • Twenty-three per cent (23%) are between the ages of 12-17.
     • Twenty-three per cent (23%) are between the ages of 18-24.
     • Adults (25+) comprise 54% of total frequent participation in tennis.

The tennis audience is upwardly mobile:

     • aged 25-44 years old
     • university educated
     • adults with children
     • >$75,000 Household Income

The size of the tennis enthusiast market (play/watch or attend) is similar in size to the
football, golf, basketball, soccer, downhill skiing and baseball enthusiast:

     • 17% of the total 12+ population
     • More than 1,000 accredited national and international media members

Rogers Cup/Coupe Rogers Spectators

     • 50/50: Male/Female
     • Average age of attendee is 41 years old.
     • Affluent - $150,000 average household income
     • Well educated – 73% of attendees have a university degree.
     • Business decision makers
     • Technology receptive – early adopters
     • Healthy, active lifestyle
     • Sponsor loyal – 92% of respondents feel “positive” or “very positive” about a company’s partnership with Rogers Cup
     • A surveyed 89.5% of attendees plan to return the following year