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New Tennis Canada zone, expanded practice courts viewing patio, increased outer court seating and improved on-site communications all part of the plan to engage spectators
Toronto, July 7, 2015 – Tennis Canada announced Tuesday several new on-site enhancements to Rogers Cup presented by National Bank in Toronto, including a new Tennis Canada zone, an expanded practice courts viewing patio, additional secondary court seating and improved on-site communications. All site upgrades were designed with the aim of attracting new fans from around the world and providing them, and existing ticketholders, with the most ideal, exciting and unique experience when they visit Aviva Centre this summer.
“As one of the premier events in the world, we host the most elite athletes on the planet annually and we need to ensure that the experience fans have around our site is just as world-class as the action they will see on the court,” said Karl Hale, Roger Cup Toronto tournament director. “We are constantly striving to be the best and the only way we can achieve that is to continue to push ourselves to innovate and improve. We believe these site upgrades will give fans more access, information and intimacy on the grounds of our tournament.”
The biggest on-site addition will be a new Tennis Canada zone which will function as a viewing area with a large screen and seating for patrons to watch the action and will also incorporate food and drink options. This outdoor area, as well as the grounds in general, will take on a more Canadian look and feel this year with the goal being to promote Rogers Cup as Canada’s tournament and highlight the tremendous history of the world’s third-oldest tennis tournament.
In addition to a successful redesign of the retail area in 2014, a new upper deck patio was built between the practice courts and Court 1 to give fans a new vantage point to watch their favourite players. From high above the ground, people were able to watch the match that is being played on one court while simultaneously viewing some of the top players tune up their game from the practice courts. This enhancement was so popular amongst ticketholders that it will be doubled in size in 2015 to hold even more spectators and it will also be covered to protect fans from various weather elements. Additional courtside seating will also be added to several other outside courts to allow more around-the-grounds viewing for all ticketholders.
Lastly, on-site communications will be vastly improved at Rogers Cup this year with more informational videoboards being utilized around the grounds to let fans know what is happening. This includes match updates, off-court activities, autographs signings and more. These boards will be positioned at the main entrance upon first point of contact, all the way down to the Grandstand Court. This will be complemented by major digital enhancements, the details of which will be revealed at a later date.
Several elements of Rogers Cup are made possible with support from the Government of Ontario through the Ministry of Tourism, Culture and Sport’s Celebrate Ontario program. Celebrate Ontario is an annual program designed to drive tourism and help boost the province’s economy.
“We are tremendously grateful to the Ontario government and the Celebrate Ontario program for their ongoing support of our event,” said Kelly Murumets, president and CEO, Tennis Canada. “The funding we receive from this program allows us to keep pace with the best tournaments in the world and ensures we are attracting fans from all around the world to our prestigious event.”
“Year after year, Rogers Cup continues to attract the world’s best tennis stars to our own backyard,” said Michael Coteau, Minister of Tourism, Culture and Sport. “World-class events like this support local jobs, grow our economy and attract sports fans from around the globe and our province is proud to support them. This is an exciting summer for sport in Ontario and we’re excited for the important role Rogers Cup will play again this year.”
Rogers Cup presented by National Bank will host the women of the WTA from August 8-16 at Aviva Centre in Toronto and the men of the ATP World Tour from August 7-16 at STADE IGA in Montreal. For tickets or more information, please visit www.couperogers.com.[/vc_column_text][/vc_column][/vc_row]